Final symbol for Perstorp 140 years anniversary.

Client:

Perstorp AB, Sweden

Disciplines:

anniversary symbol for chemical company, symbol design, animation, anniversary logo, branding, graphic design, art direction

Usage:

website, newsletter, Microsoft Teams background

Symbol design and animation for Perstorp

Symbol design and animation for Perstorp

Client:

Perstorp AB, Sweden

Disciplines:

anniversary symbol for chemical company, symbol design, animation, anniversary logo, branding, graphic design, art direction

Usage:

website, newsletter, Microsoft Teams background

Challenge

Frida Lannerheim, VP Corporate Communication Programs at Perstorp AB, were in need of a graphical theme/concept/symbol to celebrate the company’s 140 year anniversary. They wanted a forward-looking theme – to somehow visualize Perstorp’s constant look for a brighter tomorrow: “140 years of thinking about tomorrow”. First use of the concept would be on their internal All Employee Meeting where they were to announce the concept and start the celebration – and for that meeting Perstorp wanted a simple animated version of the concept. Besides that they also wanted a few Microsoft Teams-backgrounds with the anniversary concept integrated. 

Solution

After a lot of sketching and research I landed in an illustration based design – that highlights some of the important innovations the company have created (like products that makes refrigerators more effective) but also future goals for Perstorp (like a more sustainable European chemical industry). I wanted the illustration to signalize proud over what they have accomplished – but at the same time put equal focus on innovation and tomorrow. Perstorp has four main color schemes in their brand palette – so I decided to create symbols for each of these schemes, so that they would be easy to use and put on brand images regardless of color. 

Thank you very much Björn! This is everything we wanted. You have managed to catch what we needed really well – great work! And the symbol is perfect and looks very good animated as well!”

Frida Lannerheim,
VP Corporate Communications at Perstorp

Sketches for Perstorp 140 years anniversary. Digital drafts for Perstorp 140 years anniversary symbol.

Top. Sketches and digital drafts for the Perstorp 140 years symbol.

Thank you very much Björn! This is just what we need. You have managed to catch what we needed really well – great work! And the symbol is perfect and looks very good animated as well!”

Frida Lannerheim,
VP Corporate Communications at Perstorp

Final symbols for Perstorp 140 years anniversary.
Final symbol for Perstorp 140 years anniversary.
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