Challenge

Frida Lannerheim, VP Corporate Communication Programs at Perstorp AB, were in need of a graphical theme/concept/symbol to celebrate the company’s 140 year anniversary. They wanted a forward-looking theme – to somehow visualize Perstorp’s constant look for a brighter tomorrow: “140 years of thinking about tomorrow”. First use of the concept would be on their internal All Employee Meeting where they were to announce the concept and start the celebration – and for that meeting Perstorp wanted a simple animated version of the concept. Besides that they also wanted a few Microsoft Teams-backgrounds with the anniversary concept integrated. 

Solution

After a lot of sketching and research I landed in an illustration based design – that highlights some of the important innovations the company have created (like products that makes refrigerators more effective) but also future goals for Perstorp (like a more sustainable European chemical industry). I wanted the illustration to signalize proud over what they have accomplished – but at the same time put equal focus on innovation and tomorrow. Perstorp has four main color schemes in their brand palette – so I decided to create symbols for each of these schemes, so that they would be easy to use and put on brand images regardless of color.