Client:

Perstorp Holding AB, Sweden

Disciplines:

#artdirection #graphicdesign

Usage:

#brochure #socialmedia

Brochure design template for Perstorp AB

Brochure design template for Perstorp AB

Client:

Perstorp Holding AB, Sweden

Disciplines:

#artdirection #graphicdesign

Usage:

#brochure #socialmedia

Challenge

Create a brochure design template for Perstorp’s Market Sentiment Reports. The design should follow the Perstorp brand guidelines and engage the target group. The brochure will be distributed to Perstorp’s customers via their website and social media.

Solution

A good brochure design, in my opinion, balance between a fixed layout grid and visual freedom – the design should feel structured but should also have enough flexibility to make it varied and engaging. In the case of this design, the content is clearly divided into sections – which made it easy to dispose. After the disposition, I worked on creating impactful pages within the specific sections. A lot of the content consists of charts and other sorts of data – so I put much details into making those elements accessible and at the same look good.

Large images and white space are used as a contrast to the more data-driven areas. Also, quotes were incorporated into the design to give certain spreads more visual impact. Anders and I have already completed six or seven reports – and the collaboration is still ongoing.

Mind map for PerstorpBrochure cover for Perstorp

Brochure cover for Perstorp

Brochure cover for Perstorp

Brochure cover for PerstorpBrochure cover for Perstorp

Björn is a very value-adding business partner. He has both a tremendous ability to visualize conceptual ideas and a great attention to detail. In addition, his good-natured attitude and the fact that he never misses a deadline, always make him a true pleasure to work with!”

Anders Nyberg,
Vice President Market Intelligence at Perstorp Group

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