The logo redesign for Alt Dente Studio

Logo design final.


THE CORE Redesign the logo for Alt Dente Studio. The company is a small award-winning photo studio based in Montreal, Canada. Currently Alt Dente Studio is doing 50% food photography and 50% food branding, but in the future they are aiming to increase the photography part. Their work are characterized by lots of ideas and creativity. The new logo does not have to resemble their old logo.

CUSTOMERS & COMPETITION The target customers are in the food, wine and liquor industry – from local stores to large industrial companies. Their competitors´ branding are pretty strict, none of the competitors have a dynamic lettering logo. In fact, Alt Dente Studio see themselves as a sort of a punk alternative to their larger competitors more slick approach.

THE BRAND Alt Dente Studio´s core values are quality, fun, audacity (i.e. boldness) and friendly.

USAGE The most important use of the logo will be on their website. The logo will also be used on business cards, studio door and wall, promotion stuff as t-shirts, etc.


KEEP THE SOUL The visual expression goes hand-in-hand with their work and their core values. The quality factor is very important for the customers of Alt Dente Studio,  hence a lot of time has been used to craft the small details of the logo, to make it a top quality logo. Also I wanted to make sure that is a inviting logo that welcomes you. Therefor the lettering has a balanced friendliness, yet keeping it bold and keeping it real to the soul of Alt Dente Studio.

READABILITY The logo is carefully designed to make it legible in very small to large sizes. Tested in tiny versions, in print and web mockups, and in large printed scale too.

STANDS OUT The lettering of the logo differentiates Alt Dente Studio from their competitors. The dynamic lettering in this logo redesign signals creativity and a different way of thinking as compared to their competitors.

“With this beautiful lettering logo we have gained a lot of confidence in our brand, now we want to show the world our great looking business! Björn is patient, friendly and honest. He delivered perfectly at a affordable rate. In fact, if you are looking for a talented lettering artist, do not waste time and money elsewhere – go for Björn!”
– Sébastien Dubé, co-owner of Alt Dente Studio

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.

Features & publications

More images


Refined chosen sketch.

Refined chosen pencil sketch.

Inking chosen sketch.

In the process of inking the pencil sketch.

Logo design vector small details.

Close-up from Adobe Illustrator. Fine-tuning corners, etc.

The new logo on Alt Dente Studio´s photography.

The logo in use, together with award-winning photography by Alt Dente Studio. ©

The logo in use, together with award-winning photography by Alt Dente Studio. Copyright Alt Dente Studio.

The logo in use, together with award-winning photography by Alt Dente Studio. ©