The logo design for Good People

The final Good People logo (inverted version).

Final logo (inverted version).


THE CORE Design a logo for newly started Good People that produces tv commercials. The company is lead by award-winning director Ali Ali, read more about his work at Good People is based in Beirut, Lebanon. Their work are characterized by creativity.
CUSTOMERS & COMPETITION The target customers are advertising agencies. Most important for them is quality and that the work of Good People makes them look cool. Most of their competitors have traditional strict sans serifs logos.
THE BRAND Good People wants to be associated with these value words: cool, young and great.
USAGE The logo will be used on website, business cards, vimeo channel etc.


SIMPLICITY The simplistic lettering of the logo signals confidence. The visual expression suits Good People´s vision. Quality is important for Good People and their clients, hence a lot of time has been used to craft the small details of the logo, to make it a well-crafted design that looks good from small to large scales.
STANDS OUT The lettering of the logo differentiates Good People from their competitors. The dynamic lettering signals creativity and a different way of thinking as compared to their competitors.
UNIQUE The ligature between the ‘d’ and the ‘G’ makes the logo memorable.

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.

Features & publications

More images

Good People logo inspiration.

Some of my inspiration. Always a good starting point to look at other works that align with your own idea of the new logo.

Good People logo sketches.

Some initial sketches.

Good People logo sketches.

Six different options for the chosen direction.

Chosen direction of sketch.

Bottom version was selected to work further on.

Inking the logo sketch.

Inking the logo sketch.

Small test print of the logo.

Double-checking the logo in tiny sizes to ensure legibility and that the kerning is good.

Handling beizer-curves on the logo.

How the beizer handles look in Adobe Illustrator.

The final Good People logo (inverted version).

Final logo (inverted version).

The final Good People logo.

Final logo (regular version).

Branding ideas for Good People

Branding ideas.