Challenge

Create a logotype for DNF LABS. The company is aimed at providing advertising agencies and brands with creative technology services like experiential marketing, digital activations, mixed reality, bespoke application development, kinetic sculpture and high-end CGI. Depending on the project DNF LABS will bring world class talent to execute the project – for example, if the brief requires leading kinetic sculpture, DNF LABS will bring a leading kinetic artist to the project. DNF LABS customers are advertising agencies and brands that appreciates uniqueness, quality, impression and innovation. Some of the more important competitors are: Unit9, StinkDigital, Media Monks, Zombie and d’strict. Words that should be associated with the brand are authentic, innovative, cool and fun. 

Solution

The logo has a simplistic look that feels authentic and signals trust. The unusual incorporation of the ‘&’ makes sure this logo has a unique expression and at the same time it adds a bit of innovation and fun. Also, the use of an ‘&’ instead of a ‘n’ also incorporates a bit of coolness. I have worked hard to create a logo that you perhaps can sense which branch the company operates in (i.e. it feels like a company in the creative business). The logo is stylish and clean, but at the same time also bold and strong. As every well-crafted logo shall be, the DNF LABS logo and is easy to recognize and remember, even in cost-effective one colour print. The shorter monogram version works well for social media & other small size places. The project also included web design, explore the DNF LABS website here.