Ad for Plasten 100 år i Sverige.

Client:

Perstorp Holding AB, Sweden

Disciplines:

#logodesign #symboldesign #creativeconcept #logomark #printdesign #artdirection #illustration

Usage:

#website #rollups #socialmedia #ads

Creative concept and symbol for Perstorp

Creative concept and symbol for Perstorp

Client:

Perstorp Holding AB, Sweden

Disciplines:

#logodesign #symboldesign #creativeconcept #logomark #printdesign #artdirection #illustration

Usage:

#website #rollups #socialmedia #ads

Challenge

Create an overall concept and logo symbol for ‘Plasten 100 år i Sverige’, i.e. celebrating 100 years of plastic in Sweden. The symbol should give a sense of celebration/jubilee, time journey and also include a bit of playfulness. It would be great if the solution feels Perstorp Group, though it is not mandatory.

Solution

I created a simplistic and strong symbol that feels like a milestone and signals jubilee and celebration. The hardest part was to avoid connections to the “wear-and-tear” (in Swedish “slit och släng”) aspects of plastics. I wanted to highlight durable plastic; this is why I incorporated illustrations with famous plastic kitchen tools that stands the sands of time. The illustrations also enhance the history of plastics and helps to give the overall composition a playful impression. By using the Perstorp’s illustration style, colour scheme and fonts the solution feels Perstorp without being too obvious. An all hand-drawn symbol ensures that it is unique and stands out. The work also included creating an ad and a roll up with the logo incorporated into the design.

Hand-drawn sketches for Plasten 100 år i Sverige.

The final logo symbol and concept is looking really lovely!”

Cecilia Svensson,
Executive Vice President Communications & Sustainability at Perstorp Group

Symbol for Plasten 100 år i Sverige.
Illustrations for Plasten 100 år i Sverige.
Digital drafts for Plasten 100 år i Sverige.
Roll-up for Plasten 100 år i Sverige.
Ad for Plasten 100 år i Sverige.
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