Lettering for Magasinet Filter

Close-up of lettering headline.

10 year anniversary

Jenni Carström, Art Director at award-winning Magasinet Filter (for example Stora Journalistpriset, Guldspaden and Årets Tidskrift), wanted a hand-drawn mark to celebrate their 10 year anniversary as a magazine. Jenni already had found a “swooshy” script style on my website that would fit, so my initial focus was to find a good composition for the lettering. After a whole lot of free hand sketching I selected four options to show Jenni and Magasinet Filter. They chose an option where I had designed the number “10” in the same lettering style as the logo for the magazine. After some initial feedback I also refined the lettering to make sure it was legible in all sizes. One challenge with the lettering were to create an solution that could stand on its own but also at the same time work together with the logotype for Magasinet Filter. I am very pleased with the outcome of the lettering for Magasinet Filter – the two lettering style works perfect together!

Besides the celebration mark I also designed year vignettes for the celebration issue (2008–2017). Happy viewing!

“Thanks for being a good collaborator Björn! We love your stuff, and also the fact that you did not have any prestige when it came to feedback. We love the outcome of your work, it is now everywhere in the magazine!”
– Jenni Carström, Art Director at Magasinet Filter

About my design process

I have a streamlined design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. (the same process applies for lettering artworks). Or, if you are ready to go – send me an email and we will get things started.

Features & publications

More images

Sketches for Magasinet Filter.

Sketches for Magasinet Filter.

Chosen direction for lettering for Magasinet Filter.

Chosen direction for lettering for Magasinet Filter.

final vector lettering for Magasinet Filter.

Final vector lettering for Magasinet Filter.

Small version of the lettering in the printed version of Magasinet Filter.

Small version of the lettering in the printed version of Magasinet Filter.

Lettering vignette "2013"

Lettering vignette for year 2013.

Lettering vignette "2017"

Lettering vignette for year 2017.

Cover image of Magasinet Filter