Client:

Booking Elite Limited, United Kingdom

Disciplines:

#identitydesign #visualidentity #branding #logodesign #responsivelogodesign #graphicdesign #artdirection

Usage:

#website #businesscards #socialmedia #digitaladvertising #keychains #flyers #bookingmanuals

Visual identity for Booking Elite

Visual identity for Booking Elite

Client:

Booking Elite Limited, United Kingdom

Disciplines:

#identitydesign #visualidentity #branding #logodesign #responsivelogodesign #graphicdesign #artdirection

Usage:

#website #businesscards #socialmedia #digitaladvertising #keychains #flyers #bookingmanuals

Challenge

Create a visual identity for Booking Elite (BE). The company will provide an online marketplace offering holiday stays for travellers (think Airbnb, but with lower commission). The customers are people from all levels that wants a home for a holiday. The customers will be reached through marketplace, online advertising and social media. Some of the more important competitors are: Airbnb.com, booking.com and propertyfinder.com. The brand should be associated with the words great, trustworthy, professionalism and price worthy.

Solution

The identity has a strong and simplistic look. I wanted a living identity that breaths vacation and holiday. The BE symbol combines a lower case ‘b’ for ‘booking’ with a number one to symbolize ‘elite’. The symbol is accompanied by a classic sans serif typeface to add trust, stability and clarity. Turquoise, taking the best from green and blue, is used to enhance the feeling of trust, and also add feelings of friendship, energy, sophistication, wisdom and joy.

I have worked hard to create an identity that you can place branch-wise (i.e. it feels like a company in the creative business) but at the same time signals something new and exciting. The identity is stylish and clean, but at the same time also bold and strong. As every well-crafted logo shall be, the BE logo and identity are easy to recognize and remember, even in cost-effective one colour print. Also, it works well in the shorter monogram version for social media and other small size places.

Hand-drawn sketches for Booking Elite. Digital drafts for Booking Elite. Logo explanation for Booking Elite.

Visual identity overview for Booking Elite.

I am so happy that I decided to work with Björn. Well done, I really do love it and love the colours! Thank you again for the great job.“

Karim El-Gendy,
General Manager and Founder of Booking Elite Limited

Social media design for Booking Elite.
Business cards design for Booking Elite.
Shirt design for Booking Elite.
Billboard design for Booking Elite.
Gift bag design for Booking Elite.
Signage design for Booking Elite.
App design for Booking Elite.
Final logo for Booking Elite.
Booking manual design for Booking Elite.
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