Client:

Swedish Logistic Property, Sweden

Disciplines:

#illustration #graphicdesign

Usage:

#pin #uniform

Ad design concept for Swedish Logistic Property

Ad design concept for Swedish Logistic Property

Client:

Swedish Logistic Property, Sweden

Disciplines:

#illustration #graphicdesign

Usage:

#pin #uniform

Challenge

Nicklas Schmidt, Business developer at Swedish Logistic Property (SLP), reached out to me wanting a design for an ad for the magazine Dagens Transport & Logistik. The primary target group for this ad was tenants within the warehouse, transport and logistics sector.

Solution

Since SLP is a fairly new company, and still have not establish a visual identity, I took the opportunity to think a bit further than just this ad. I proposed an ad template with the orange block from the SLP logo as the main visual element (besides the photo). We decided to go with the font Ruck Sack – a simplistic Sans serif font that still has warmth and character. The font is also available in quite a few different weights, which could come handy in the future. I also assisted SLP with the copy for the ad. Overall a clean, simplistic ad and template that captures the soul & vision of SLP.

Mindmap for Swedish Logistic PropertyAd design for Swedish Logistic PropertyAd design (zoomed) for Swedish Logistic Property

Very good! Thanks for doing a great job Björn!”

Nicklas Schmidt,
Business developer at Swedish Logistic Property

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