Printed lettering cover for Magasinet Filter

Client:

Magasinet Filter, Sweden

Disciplines:

#lettering #vignettedesign #printdesign #anniversarydesign #graphicdesign

Usage:

#magazine #ads #website

Lettering emblem and vignettes for Magasinet Filter

Lettering emblem and vignettes for Magasinet Filter

Client:

Magasinet Filter, Sweden

Disciplines:

#lettering #vignettedesign #printdesign #anniversarydesign #graphicdesign

Usage:

#magazine #ads #website

Challenge

Jenni Carström, Art Director at award-winning Magasinet Filter (for example Stora Journalistpriset, Guldspaden and Årets Tidskrift), wanted a hand-drawn mark to celebrate their 10-year anniversary as a magazine.

Solution

Jenni already had found a “swooshy” script style on my website that would fit, so my initial focus was to find a good composition for the lettering. After a lot of free hand sketching, I selected four options to show Jenni and Magasinet Filter. They chose an option where I had designed the number ‘10’ in the same lettering style as the logo for the magazine. After some initial feedback I also refined the lettering to make sure it was legible in all sizes. One challenge with the lettering were to create a solution that could stand on its own but also at the same time work together with the logotype for Magasinet Filter.

Sketches for Magasinet Filter Final sketch for Magasinet FilterFinal lettering for Magasinet Filter

Thanks for being a good collaborator Björn! We love your stuff, and also the fact that you did not have any prestige when it came to feedback. We love the outcome of your work; it is now everywhere in the magazine!”

jenni carström,
Art Director at Magasinet Filter

Printed lettering for Magasinet Filter
Printed lettering for Magasinet Filter
Printed vignette for Magasinet Filter
Printed vignette for Magasinet Filter
Printed vignette for Magasinet Filter
Printed lettering cover for Magasinet Filter
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