Client:

Friluftsfrämjandet, Sweden

Disciplines:

#typography #lettering #illustration

Usage:

#merchandise #digitalnewsletter #tshirts #mugs

Lettering design for Friluftsfrämjandet

Lettering design for Friluftsfrämjandet

Client:

Friluftsfrämjandet, Sweden

Disciplines:

#typography #lettering #illustration

Usage:

#merchandise #digitalnewsletter #tshirts #mugs

Challenge

Adam Bergsveen at Friluftsfrämjandet reached out to me wanting a couple of lettering designs, or as they call it: typography illustrations. One of the letterings should be used on their new digital newsletter, and the other one on merchandise products like t-shirts and mugs. Friluftsfrämjandet had a clear idea of the style they were looking for in this case. The style should have a hand craft feeling, feel pretty casual and also contain sort of a mixture of uppercase and lowercase letters. 

Solution

After a lot of sketching I presented a few digital drafts. We tried a couple of versions of the phrase “Sitt inte inne när allt hopp är ute” – with and without a campfire. We ended up with the version with campfire. This lettering should be used on merchandise, with planned sell start in Q1 2021.

For the other lettering, “Veckans äventyr”, we used the same process. First analogue sketching, and later on presenting a digital draft. The initial digital draft had a little bit too much of a naive/childish feeling – but after a couple of revisions we managed to nail it down to just the right amount of quirkiness. This lettering should be used in a newsletter with the first issue in December 2020. 

Hand-drawn sketches.Digital drafts.Hand-drawn sketches.

Photo of lettering on enamel mug
Photo of lettering on tshirt
Lettering on forest photo.

Thank you! It was really easy to work with Björn – he is a good collaborator that manage to implement our feedback in a swift and accurate way. We are very happy with the outcome!”

ADAM BERGSVEEN,
FRILUFTSFRÄMJANDET

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