Client:

Saxtorp Trading AB, Sweden

Disciplines:

#artdirection

Usage:

#website #brochures #digitalads #printads

Image bank for Saxtorp Trading

Image bank for Saxtorp Trading

Client:

Saxtorp Trading AB, Sweden

Disciplines:

#artdirection

Usage:

#website #brochures #digitalads #printads

Challenge

Create an image bank for Saxtorp Trading – one of Scandinavia’s leading companies for sales of construction machinery.

Solution

I wanted to highlight the co-workers at Saxtorp Trading, and their importance in the success for their customers. The right machines are of course important, but the right people are even more crucial for success. So, I worked under the idea of “Behind every successful machine stands a dedicated co-worker”. Saxtorp Trading’s strength is their knowledgeable and experienced employees. After consulting the image need with Marcus Jillgart, CEO at Saxtorp Trading, I started to look for inspiration. This resulted in an image style based on:

  • Tough environments with a warm, human touch
  • Crispy images
  • Images with action in them (like spinning wheels and swirling gravel)
  • Clean, Scandinavian look
  • Using different depths of field
  • Various perspectives

Friends

The images were photographed by Niklas Thornblad

Mind map for Saxtorp Trading. Photo of employee for Saxtorp Trading. Photo of machinery for Saxtorp Trading.

We are very happy with the images. Thank you Björn and Niklas!”

Marcus jillgart,
At the time ceo at saxtorp trading ab

Photo of employee for Saxtorp Trading. Photo of employee for Saxtorp Trading.

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