The visual identity for Elogio AM

Challenge

THE CORE Create a visual identity for Elogio AM (including logotype of course), which is is a joint venture between Perstorp and 3D4Makers. Elogio AM is a company that manufacture and develop the highest performance Additive Manufacturing (also called 3D printing) materials worldwide. The company name comes has taken inspiration from the latin word “Elogium” that means additive – and that is how you 3D print a thing, by adding layer on layer.
CUSTOMERS & COMPETITION The primary customers for Elogio AM are researchers in the medical field, engineers, designers and people working for corporates. Typical competitors for Elogio AM are Innofil 3D, ColorFabb, PolyMaker, E-Sun-3D and Form Futura.
THE BRAND Key words for Elogio AM are Innovative, Bold, Reliable and Trustworthy.
USAGE The logo and identity will be used on business cards, web site, digital presentations, brochures and email-newsletters.

Solution

SIGNAL THE RIGHT STUFF The most important, beside creating something unique, is to catch the right emotions that Elogio AM want to ewoke. The straight baseline in the logo signals stability and reliability. Boldness is visualised through the shape of the letters together with the 3D filament cartridge patterns. The overall impression of the visual identity for Elogio AM is a feeling of innovativeness. Also the initial E is an interpretation of the latin word Elogium that means “additive” – the letter E consists of three layers. Overall feeling, colors and typography separates Elogio AM from competitors.
WORKS IN SMALL SPACES TOO For spaces that does not allow the use of the full logo I have created the unique and clean E – that works well alone in for example social media profile images.
FITS IN BUT STANDS OUT As I usually do, I wanted to create a identity that feels like it belong in the branch that Elogio AM operates in, but at the same time create a twist on it to make them stand out.
EASY TO USE The visual identity is strong, unique and easy to use. As every well-crafted logo shall be, the logo for Elogio AM is easy to recognize and remember, even in cost-effective one color print.

“Björn has done a wonderful job and everybody involved in this project is very satisfied and stoked to put the identity into use.”
– Annika Gremner Andersson, Vice President Marketing at Perstorp AB

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.

Learn more

A deeper look at the design process and outcome for Elogio AM

Final sketches for the logo.

Finalists for the logo design. Hand-drawn sketches.

Inspiration for the project.

Inspiration, very important to the process.

Mindmapping and sketches.

Messy process. Mind mapping, sketching and brainstorming.

Typical competitors for Elogio AM.

Typical competitors for Elogio AM.

Final logo for Elogio AM.

Logo options for Elogio AM.

Logo options for Elogio AM.

The color scheme for Elogio AM.

The color scheme for Elogio AM.

Elogio AM typography.

Alwyn is used as the brand font.

Elogio AM office typography.

For office applications Arial is used as font.

Elogio AM patterns.

The look of the patterns comes from 3D filament cartridges.

Elogio AM imagery.

Examples of imagery style.

Elogio AM illustrations.

Examples of illustration style.

Elogio AM E shape.

“Elogium” visalized.

Short logo options for Elogio AM.

Short logo options for Elogio AM, to use in small spaces like social media profile images.

Mockup of brochure for Elogio AM.

Mockup of brochure for Elogio AM.

Mockup of business cards for Elogio AM.

Mockup of business cards for Elogio AM.

Mockup of presentation cover slide for Elogio AM.

Mockup of presentation cover slide for Elogio AM.

Mockup of presentation content slide for Elogio AM.

Mockup of presentation content slide for Elogio AM.