THE CORE Create a visual identity and logo for Two Tales, a newly started film production house.
CUSTOMERS The primary customers are other production houses, not clients directly.
THE BRAND Key words for Two Tales are Strong, Bold, Contemporary and Quality.
INSPIRATION Two Tales had a wish about using some sort of washed-out retro blue as a key color.
USAGE The identity will be used on business cards, stationary, website, digital presentations, social media, etc.
BIG BOLD & BEAUTIFUL The identity has a strong and bold look. I wanted a living identity that connects to the viewers. After experimenting with different looks for the logo, the chosen direction were a hand-drawn one made with a Pigma MB Sakura Japan brush pen. This solution has a unique driven expression with a clear visible brush texture. Combined with a clean sans serif brand font the identity gets an interesting bold look and a unique expression.
WASHED-OUT COLOR SCALE The colors chosen has vintage vibes but feels overall contemporary when combined together with the other elements of the visual identity.
FITS IN BUT STANDS OUT I have worked hard to create a identity that you can place branch-wise (i.e. it feels like a company in the creative business) but at the same time signals something new and exciting.
EASY TO USE LOGO The identity is stylish and clean, but at the same time also bold and strong. As every well-crafted logo shall be, the Two Tales logo is easy to recognize and remember, even in cost-effective one color print. Also it works well in the shorter monogram version for social media and other small size places.
I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.