Image concepts with lettering for Skanem

Lettering artwork for the Working at Skanem image.

THE CORE Katrine Saksgård Holdhus, E-commerce Manager at Skanem A/S – a company that offer modern labelling solutions – briefed me about their needs. Skanem was looking for a creative visual concept to be used for legend/header images on the new version of their site Skanem.com. The goal with the images were to get Skanem´s customers to understand that their product can look beautiful and fun. Skanem is obviously offering “product decoration”, but they want a visual solution that shows this without the usual cliché solutions. The solution needs to find the right balance between the familiar (i.e. the container) that the customers can relate to, and something new and exciting. Skanem wants a “arty”, fun and creative solution for the images.
THE CONCEPT We landed in a creative concept that basically stood on four principles:

  1. A floating/levitating good-looking container for substance and depth.
  2. A trendy and fitting label for the container and product area.
  3. Hands and other parts to add a human touch.
  4. Surrounding playful elements (that also add even more depth).

Besides art direction and graphic design, the project also included lettering and photography. Super fun project!

“Thank you so much Björn for the final images. This was a tricky project that evolved during the process, but it was well worth the effort – the result is stunning. We can´t wait to put them in use on the new site!”
– Katrine Saksgård Holdhus, E-commerce Manager at Skanem A/S

A deeper look at the project

Sketches created during the project.

Sketches created during the project.

Various ideas and concepts created during the project.

Various ideas and concepts created during the project.

Lettering artwork for the Working at Skanem image.

Lettering artwork for the Working at Skanem image.

Final image for the home page.

Final image for the Home page.

Final image for What we offer.

Final image for the What we offer page.

Final image for Working at Skanem.

Final image for the Working at Skanem page.