THE CORE Katrine Saksgård Holdhus, E-commerce Manager at Skanem A/S – a company that offer modern labelling solutions – briefed me about their needs. Skanem was looking for a creative visual concept to be used for legend/header images on the new version of their site Skanem.com. The goal with the images were to get Skanem´s customers to understand that their product can look beautiful and fun. Skanem is obviously offering “product decoration”, but they want a visual solution that shows this without the usual cliché solutions. The solution needs to find the right balance between the familiar (i.e. the container) that the customers can relate to, and something new and exciting. Skanem wants a “arty”, fun and creative solution for the images.
THE CONCEPT We landed in a creative concept that basically stood on four principles:
Besides art direction and graphic design, the project also included lettering and photography. Super fun project!
“Thank you so much Björn for the final images. This was a tricky project that evolved during the process, but it was well worth the effort – the result is stunning. We can´t wait to put them in use on the new site!”
– Katrine Saksgård Holdhus, E-commerce Manager at Skanem A/S