Typographic cover for Magasinet NEO

neo-lettering-cover-small

Illustrative typography.

Lina Högberg, Art Director at Magasinet NEO, wanted a hand-drawn design for the cover of this years 4th issue. After initial discussions I was given pretty much free hands to create a totally hand-drawn typographic cover. My initial focus was to find a suitable style. I researched a lot to find the right type of lettering and the effects that I wanted. The chosen lettering style suited the vision of the magazine and also has a subtle familiarity to the NEO logotype. I started drawing the main headline. Next step was to find a good layout and create the hierarchy between the main headline, its subheading and the smaller headlines. To avoid the cover to be cluttered I used four fixed sizes of letters. I also added some suitable illustrative elements to fill the blanks in the cover. To highlight the main headline even more I added shadows, etc. Lina came up with a rough color scheme that I implemented. The background has a subtle gradient and a combination of different textures in order to give it more depth. All type was initially hand-drawn by pencil and then refined digitally. For the printed cover the headlines are covered with UV varnish.

Increased sales

This issue of Magasinet NEO sold 10% more than the magazine´s average.

“I really recommend Björn. He created a lovely cover illustration with hand-drawn typography. Björn delivered great work, right on time. I suggest you go hire him!”
– Lina Högberg, Art Director at Magasinet NEO

About my design process

I have a streamlined design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. (the same process applies for lettering artworks). Or, if you are ready to go – send me an email and we will get things started.

Features & publications

More images

Lettering sketch for Neo cover. Lettering sketch for Neo cover. Close-up of lettering for Neo magazine. Close-up of lettering for Neo magazine. Close-up of lettering for Neo magazine. Close-up of lettering for Neo magazine.

The lettering cover for Magasinet NEO on the shelf at the magazine store.

The lettering cover for Magasinet NEO on the shelf at the magazine store.