The Beer Buzz logo for c/o HOPS magazine

Printed Beer Buzz-logo (2 of 5).

Challenge

THE CORE Create a sub-brand logo for the Swedish magazine c/o HOPS. In short c/o HOPS is a magazine focusing on craft beer, food, DIY and beer around the world and etc.
BEER BUZZ The sub-brand Beer Buzz is supposed to work both in the magazine, as a section/vignette, but also outside the magazine in different environmens. For example, the Beer Buzz will be used for real-life events where beer-interested people get together an talk abut what is hot in the beer world right now.
KEY FACTORS The logo needs to work under the c/o HOPS brand. The should be dynamic and filled with energy, prefarably with soft friendly curves. The initial B should be unique and distinctful so that it could be used for itself, for example as a icon on social media platforms. The lettering should be on one row. The logo also needs to work well in both small and large sizes.
USAGE The logo will be used in the c/o HOPS magazine, on websites, in social media, events, invitations, etc.

Solution

FRIENDLY, DYNAMIC AND BOLD I had a good idea of the lettering style right from the beginning. Then it was just to sketch over and over until I found the right composition, dynamics and thickness of the letters. The overall look is big, bold and inviting.
B ALL BY ITSELF The two B’s where one of the most important factors of this logo. The solution is a unsual letter that has lots of character and works well even on its own.
EASY TO USE The lettering logo is bold and has simple forms in order to make it powerful, inviting and easy-to-use in different environments and sizes.

“We really love the outcome of our new sub-brand logo. It was super-easy to work with Björn. I would like to highlight the overall communication, the professional presentation and the great result. Now we are looking forward to using the Beer Buzz logo on our different platforms!”
– Johan Holm, Founder of c/o HOPS magazine

 

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.

Features & publications

More images

Beer Buzz logo, B options.

Sketching for a good B.

Inspiration for the project, gathered by me and Johan Holm, founder of c/o HOPS.

Inspiration for the project, gathered by me and Johan Holm, founder of c/o HOPS.

Beer Buzz logo, sketches.

Sketches, sketches and more sketches.

Beer Buzz logo, refined sketches.

Refined options.

Beer Buzz logo, vectorized sketches.

Vectorized sketches.

Beer Buzz logo, in-action Adobe Illustrator.

Finalizing the logo in Adobe Illustrator.

Beer Buzz logo, white.

Beer Buzz logo, black.

The final logo, regular version.

Beer Buzz logo, texture version white.

Beer Buzz logo, texture version black.

Final logo, texture version.

Printed Beer Buzz-logo (1 of 5).

Issue no 15 with the new logo.

Printed Beer Buzz-logo (2 of 5).

Printed Beer Buzz-logo (3 of 5).

Printed Beer Buzz-logo (4 of 5).

Printed Beer Buzz-logo (5 of 5).

Beer Buzz logo, tag mockup.

Beer Buzz logo, Instagram mockup.

Beer Buzz logo, just the B.

Beer Buzz logo with c/o HOPS logo.

Beer Buzz logo, t-shirt mockup.