The clothing company Natural Hair Mafia needed a redesign of their logo. The old logo wasn´t that creative and didn´t stand out in the competition. They wanted a new one that was memorable, bold, clean, edgy and timeless. The overall brand for Natural Hair Mafia should signal modern, chic, confidence, quality and strength. The logo will be used on website, clothing, social media, prints, etc.
My overall logo design idea right from the beginning were to combine strength and a female touch. I drew a lot of sketches on paper first to find the right feeling and type forms. The result consists of some curly endings (on the initials N, H and M) together with some more strong/hard turns (i.g. on a and i). The logo as a whole stands out, is unique and you will remember it. It´s a bold, edgy and confident logo that is timeless and also flirts with old times. All text is drawn by hand and then refined digitally.
I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.