Logo design for Drömkalaset.

Logo design for Drömkalaset


Drömkalaset™ provides you with everything you need for a successful party. They sell the products you need for setting the table, they also offer games that suits your chosen party theme and in a near future, they will also provide you with, for example, rent of clowns. Since they just starting up their business a logo was needed. The primary target group is adults, secondary kids. Words like party, birthday party, exclusive and glamour came up during the briefing.


The main challenge here was to find a visual solution that signal party for both adults and kids at the same time. I chose to work with hand-lettering to form a unique style that is playful yet professional and mature. This is combined with a crown to symbolise the luxury, party and celebration. Together it gives a king for a day feeling – and is not that what a birthday party is all about? The brand colors is a soft, gender-neutral green, together with white and a gold gradient. I have chosen gold to reinforce the celebration feeling and the quality aspect of their products/services. This is a unique logo that really separates Drömkalaset™ from its competitors.

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.