Signature logo for Dj Primo.

Logo for Primo on mockup

Challenge

The San Fransisco based design studio R. One Creative contacted me and needed help with a hand-lettering logo. The timeline was short, and the end client was a hip hop club dj that call himself Dj Primo. The goal was to create an logo with character and a mix of handwritten graffiti and pen style. The brief stated that the word “dj” could be small or even excluded from the logo. The end-client also liked upper case letters more, though open for ideas.

Solution

During the sketching part I realised that it was not going to work with uppercase letters. Even though the client were more found of these, the short name and its different characters did not give a lot of things to work with in uppercase. In the chosen solution, with lowercase letters, it were a lot easier to get a dynamic logo with attitude and a unique expression. The style got a very apparent handwritten signature style that suits well with the music. Been listening to the music of Dj Primo, this felt totally right. A very smooth project with an beautiful outcome!

“It was great to collaborate with Björn on this logo design: he is very easy-going, gives prompt responses, has reasonable pricing and he delivers high-quality work.”
– Marques Holler, R. One Creative

About my logo design process

I have a streamlined logo design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. Or, if you are ready to go – send me an email and we will get things started.