Vito Pellicano from the manufacturing company Tuthill Corporation reached out to me for a bunch of lettering phrases. The phrases are part of a large re-branding project that Tuthill Corporation is rolling out at the moment. They are changing focus from products to the human forces behind it all – we care about people. The target group are the employees of Tuthill Corporation, a diverse group, ranging from young to old, with different backgrounds. In contrast to the soft words Vito was looking for a bold, strong style with a sort of “take no shit” attitude. From three initial sketches this was the chosen direction. We found inspiration from different directions, one source was old Harley Davidson ads. The letterings together with more copy will be used for posters inside their factories. All type was initially hand-drawn by pencil and/or Graphít Twin Tip marker combined with Micron fineliner, and then refined digitally.
“Björn is a pleasure to work with. He listened to my wants and delivered perfectly. We believe the letterings will connect and engage our audience through the hand lettering and our message. I really recommend you to hire Björn – he has fair pricing, a great attitude and his work rocks!”
– Vito Pellicano, Creative Brand Ambassador at Tuthill Corporation
I have a streamlined design process. You will know what to expect during the process and I keep everything efficient and effective, in terms of time and money. Do you want to know more? Visit my page that describes my logo design process. (the same process applies for lettering artworks). Or, if you are ready to go – send me an email and we will get things started.