Effective beauty.


I am Björn Berglund, a passionate creative designer, working out of the most southern part of Sweden – with clients worldwide. I mainly focus on visual identities, logo design and hand-lettering. The use of hand-drawn type guarantees you a logotype that is tailor-made and totally unique. I strive for simplistic designs that are just that: unique, effective and at the same time also beautiful to look at. That is what I like to call Effective Beauty. You can read more about My process for logo design here. Or have a look at My work.

Education & experience

To build a solid educational foundation I studied at Malmö University for three years and earned a degree in Bachelor of Science in Graphic Arts & Technology. After that I have been working with visual communication, now it is over fifteen years – and the last five full-time on my own creative studio. Why flying solo? To be honest, I wanted to do more of what I enjoy most, and at the same time, what I do best. Examples of brands & companies that I have had the pleasure of working with:

  • Adobe
  • Jung von Matt
  • Perstorp AB
  • E.ON
  • c/o HOPS Magazine
  • Magasinet Filter
  • Primare
  • Tetra Pak
  • Novo Nordisk
  • Magasinet NEO
  • King Magazine
  • Skanem
  • Good People
  • Beijer Electronics
  • McCann Health

“I loved the first logo design draft so much that I sent Björn a large bouquet of flowers. Björn has been a real pleasure to work with. He has communicated every step of the process and converted my rough thoughts to something that you can see, feel and fall in love with!”
– Caroline Gustafsson, Founder of Barber Art & Crafts

Featured work

My work has been featured in Cap&Design Magazine, Typism Book 2, Typism Book 3 Typism Book 5, LogoLounge Book 11, online multiple times on the popular From Up North inspiration blog and +100 times on the largest hand-lettering and typography accounts on Instagram (@Goodtype, @TheDailyType, @Handmadefont, @Type_matters, @Typespire, e t c).

Skills & services

  • Visual identities
  • Logotypes
  • Branding
  • Hand-lettering
  • Brand books
  • Graphic design
  • Web design
  • Print design
  • Ads
  • Illustration
  • Symbol & icon design
  • Digital presentations
  • Digital banners
  • Brochures
  • Photo retouch (light)

Let us create magic together

Contact me here and I will get back to you within 24 hours.

Björn Berglund, Creative Director & founder